Fuerza Regida have established themselves as one of Mexican music's most popular acts and local legends in their native Southern California. Returning to where it all started and determined to give the community an experience to remember, the Mexican music superstars announce the inaugural Don't Fall In Love Fest, a single-day music festival in their hometown of San Bernardino, California.

Named after the band's Billboard-charting, genre-bending new album, Pero No Te Enamores (translated to English, it means "but don't fall in love"), the festival is a gift from Fuerza and lead singer/songwriter Jesus Ortiz Paz (JOP) to the community, serving all ages with performances from Hip-Hop and Latin stars from multiple generations. The festival marks Fuerza's first performance in San Bernardino since 2018–in the intervening years, the group has released several Billboard Hot 100-charting singles, racked up billions of streams, and became one of the biggest acts in the ascending regional Mexican scene. Join the group on November 2nd at NOS Event Center in San Bernardino...but don't fall in love.

“I wanted to do something big for San Bernardino," says JOP. "I’m bringing hope to the city with this festival.”

Tickets for Don't Fall In Love Fest are available HERE on Friday, October 4th at 2:00pm PST. 

As the event's gregarious hosts, Fuerza brings a lineup that appeals to all demographics in their Inland Empire hometown. Lil Baby joins the group as the festival's second headliner, leading a group of rap stars that includes Kodak Black and Sexyy Red. Fans of the new wave of Mexican music can see stars like Luis R Conriquez and Xavi, plus Fuerza Regida's own Street Mob signees, Chino Pacas and Clave Especial. The festival's second stage will be a "Legends" stage, featuring legacy artists whose names still make waves in the industry. Featured on the "Legends" stage are rap legends Bone Thugs-N-Harmony and Too $hort, Latin American rap veterans Baby Bash and Lil Rob, and Mexican music legends like norteño-sax group Los Rieleros Del Norte and Technobanda pioneers Mi Banda El Mexicano. Stay tuned next week, October 7th, for the announcement of the heavy-hitting second stage headliner.

Find more information about Don't Fall In Love Fest at the official website, and follow the fest on Instagram HERE